When it comes to website design, most legal firms draw inspiration from a quick search online; unfortunately, they often end up drawing inspiration from websites that are full of common design flaws. When designing a website, there are a basic steps that need to be taken.
If you’re going to be working with a digital agency, there’s a couple of things that you should really know; even a rudimentary amount of design knowledge on your part helps to guarantee that your website will appeal to a mass audience.
Legal blog design is a funny thing; you need to incorporate aspects like your landing page, flow and image into your design. When you do this, you have to do it in a way that doesn’t overwhelm the average web surfer.
When deciding on a new blog layout, make sure to pay special attention to the following features:
Whitespace is the space between words, pictures and other elements of your blog; designers typically refer to it as negative space. When you make good use of whitespace, you drive your visitor’s attention to specific parts of your blog. If you have important information that you want your readers to see, you can use whitespace to automatically draw their attention to it. Further information can be found here.
Generally speaking, when it comes to law blogs, people respond to simple and clean designs that make good use of whitespace. Don’t cram a lot of content into one spot; give your blog room to breathe. Elements like text and pictures are much easier to digest when you don’t have other things vying for their attention.
It’s important that your blog contains all the information that people are searching for. Lots of firms forget to lay out information in an easy to read way. As soon as someone lands on your site, they should have instant access to the most commonly asked questions about medical malpractice, product liability and case subjects about drug recalls and vaginal mesh devices such as this blog.
A good flowing website guides users through its pages; use color, fonts and images to direct your readers.
Alignment and flow go hand in hand; if your site isn’t properly aligned, it makes it impossible for readers to follow. As soon as they land on on an improperly aligned page, they hit the back button looking for a page that is more aesthetically pleasing. Readers won’t be able to see the valuable information that you provided about medical malpractice and product liability.
The most successful legal blogs use a grid system for their alignment needs; there are tons of templates online that your designer can use. The grid system allows you to click a button to get an alignment reading; if your alignment isn’t perfect, the software will give you design suggestions. If you are working with a designer, make sure that they show you your website’s grid rating; the software makes it easy for anyone to check if their site’s alignment is off.
If you make sure that your designer implements the proper web design elements, your blog will convert visitors into lifelong customers. Don’t simply do what everyone else is doing; make sure that your blog makes use of elements that actually work. When you do, your website will explode in popularity; that means your business will as well.